Just when you thought you’d seen it all from the Kardashian
empire, Kim Kardashian has dropped a product so unexpected, so bizarre, and so
brilliantly disruptive that it has the entire internet talking. For two
decades, Kim has been a cultural architect of the "barely there"
aesthetic—a world of flawless skin, meticulous grooming, and the unspoken rule
that less hair is more. Now, in a move of poetic irony, she’s selling underweår
with a built-in bush.
Yes, you read that right. As part of her new Valentine’s Day collection, SKIMS has officially released the "SKIMS Bush," a pair of sheer boy shorts featuring a prominent patch of black faux fur right at the front. The product is exactly what it sounds like: underweår that gives the illusion of a full, natural pubic hairstyle, a concept that feels like a direct rebellion against the very beauty standard Kim herself helped popularize.
So, what is going on? Is Kim suddenly championing the au naturel look she seemingly abandoned years ago? Not exactly. This isn't a serious shift in beauty standards; it’s a masterclass in marketing and a tongue-in-cheek nod to changing times. The SKIMS Bush is designed to be playful, provocative, and above all, a conversation starter. Dropped just in time for Valentine’s Day, it’s a cheeky, novelty item meant to generate buzz—and it has succeeded spectacularly.
The genius of this move lies in its self-awareness. Kim
Kardashian knows she built a brand on a specific type of hyper-polished
femininity. By launching a product that directly winks at the opposite
aesthetic, she’s demonstrating an incredible ability to stay ahead of the
cultural curve. The conversation around body hair has shifted dramatically in
recent years, with a growing movement towards body positivity and acceptance. Instead
of being left behind, Kim is co-opting the conversation in the most capitalist
way possible: by selling it back to us.
It's a bold and hilarious pivot. She spent years influencing
millions to pursue the slick, hairless look, and now she’s offering a shortcut
to the retro, natural vibe for $38. The internet, predictably, is in a frenzy
of confusion, amusement, and begrudging respect. People are asking if it’s a
joke, a statement, or just a bizarre cash grab. The answer is likely all three.
Whether you find it absurd or iconic, one thing is certain: you’re thinking about it. In the world of Kim Kardashian, if people are talking, she’s winning. She didn’t just sell underweår; she sold a headline, a meme, and a cultural moment all rolled into one.